Fab's CEO Jason Goldberg's thoughts on what went wrong at Fab:
"Fab was supposed to be devoted to design, but the opportunity to grow changed that. Before he knew it, the company had strayed so far from its commitment to design that it had begun selling steaks online.
Goldberg writes that the new goal is to be the best, not the biggest. He writes, "We would rather take it slower and get it right than go too fast.""
Reference: http://www.inc.com/issie-lapowsky/jason-goldberg-what-went-wrong.html
"Fab was supposed to be devoted to design, but the opportunity to grow changed that. Before he knew it, the company had strayed so far from its commitment to design that it had begun selling steaks online.
Goldberg writes that the new goal is to be the best, not the biggest. He writes, "We would rather take it slower and get it right than go too fast.""
Reference: http://www.inc.com/issie-lapowsky/jason-goldberg-what-went-wrong.html
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